Learn from Real A/B Tests
Discover what worked, what didn't, and why - from real experiments by top companies worldwide.
Why AB Test List?
Real Test Results
Browse actual A/B test results from companies like Spotify, Airbnb, and Netflix - not theoretical examples.
Learn from Failures
See what didn't work and understand why, so you can avoid making the same mistakes.
Apply Insights
Get practical insights you can immediately apply to your own products and experiments.
How it Works
1
Browse Tests
Explore our curated collection of real A/B tests from companies across different industries.
2
Study Results
Analyze what was tested, the hypothesis, methodology, and most importantly - the results.
3
Apply Learnings
Use these insights to inform your own A/B tests and product decisions.